Back in 2016 Jay, the owner of HJC, was looking for a Personal Assistant, who would take care of ‘stuff’. Soon enough I realised that ‘stuff’ is almost everything that goes behind the scenes – the back office to the front-end sales operations. The biggest project was the re-branding. After 18 years of having confused marketing, I was able to streamline the image of the business and build some brand consistency for HJC. I supported Jay with staff issues as well and we managed to ‘put the right people on the bus, in the right places’, as he liked to call it. I audited all his supplier costs and in some cases made changes which resulted in considerable savings, specifically to the areas of IT support, utilities and software.
I knew Galina through her articles on Elephant Journal. I was drawn to subjects she was writing about and after one of her posts on social media, I decided to reach out and offer my digital marketing services.
We now work together and so far she launched her first online group coaching program, continuously growing the audience on Instagram, Facebook, and YouTube. Having me looking after her online presence enables Galina to write more valuable articles and offer 1-1 coaching to her clients. After only 3 months of working together, she reached her first 5-figure income.
Peter approached me when he realised he can no longer run his business without a professionally looking website. His clients’ enquiry was inconsistent and he solely relied on the word of mouth marketing and home-printed black and white leaflets which weren’t bringing him enough business.
Hiring someone to help him with the marketing was a big decision for his business but shortly after I stepped in, Peter could see it was worth the investment. As a result of my work, he increased the number of clients significantly. Not only can his company be found on Google, but those who want to check his reliability and portfolio can do so by visiting his website. Happy clients can also tag and share his profile on Facebook and Instagram where he wasn’t present before.
I was introduced to May at one of the local networking meetings. She was looking for someone to help her with Pinterest management but soon after I was tasked with other digital marketing related tasks. During our time working together, May launched her first online course, we improved her website functionality and now she is successfully running a membership-based community called The New Healthy.
I approached Lesley, the host, after one of the live jazz evenings in Twickenham. Not only did I enjoy the music but also I heard she wanted to be sending a regular newsletter to the audience but struggles with setting it up. She was delighted with my offer. We now work together on promoting the club via Facebook and weekly Newsletter bringing joy to jazz lovers and supporting musicians who enjoy playing for the local community in a friendly and warm atmosphere.
Back in 2010, I joined the company tasked with creating a Personal Assistant position from scratch. I taught my boss how to use my help effectively, so he could focus on leading. He appreciated that I wasn’t afraid to share my honest opinions with him. I also managed all company documents, general office budgets and was the first point of contact for customers, visitors and contractors, allowing the company’s office to run smoothly with a positive atmosphere.
After being promoted to the Marketing Manager position, I focused on planning the development of the marketing strategy. My main goal was to transform the company image into something much more modern, friendly and professional. Working very closely with a marketing agency, I drastically changed the website layout and all marketing materials, which had a noticeably positive knock-on for the company culture. Convincing my highly old-school boss that this was the way forward for the company is something I consider to be my greatest achievement.